About Us

More Than 12 Years Of Excellence

About Us

Beauty & Beyond International, which was established at 2010; is an innovative Egyptian company producing high quality products on scientific bases. BBI is ranked as one of the top 3 among competitors in the local cosmeceuticals manufactures being one of the most significant and fast growing business entity in the area of hair and skin care

  • Beauty & Beyond is promoting more than 45 hair care & skin care products, including Aloekita hair care brand as the market leader for medicated hair shampoos
  • BBI utilizes the most effective personal care active ingredients from international suppliers around the globe to develop highly effective products3

Our Vision

We believe that beauty is the mirror of health, Beyond beauty is much higher level of wellness that our customers deserve

Our Mission

We are committed to work relentlessly with passion to deliver the higher level of satisfaction for our customers Working to employ values, latest product technologies; investment in both human & non-human resources, for achieving value to all stakeholders

Core Values

Integrity, Respect, Team Work, Quality, Wellness To Grow

Beauty & Beyond International Founded

BBI was legally established at 2010 by Dr Mohamed Metwaly and group of passionate partners with a vision of being one of the most important entities in Egypt in cosmeceutical field

Started Operation

BBI started its on-ground operation in 2011 starting with Aleokita Shampoo as the First Egyptian caffeine shampoo that cause no dryness.

Since then, Aloekita is becoming the market leader in caffeinated shampoos market 

2014 to 2015
Launching New Concepts In The Market

BBI launched Aloekita Double Strength Double Action (DSDA) in 2014 As the first Green Coffee product in Egypt for hair care

In 2015 we created the Ebafix Voludense concept for stranger less damaged hair

Acquisitionin Of Dreams Factory

In 2016, BBI made a huge step by the aquisition of Dreams Factory with impressive production capacity that exceeds 500,000 units/month

Becoming One Of The Top 5

Starting 2017, BBI was ranked one of the top 5 among competitors in the local cosmetic manufactures

BBI started the establishment of Eban Pharmaceutical factory in Beni Swef

Expanding Our Brands

Starting 2021, BBI began to expand the well know Brands as: Aloekita, Agera, Eba_act using the most advanced molecules and techniques used all over the world for providing outstanding quality competing the imported cosmetics 

2022 to 2023
Launching Premium Line

BBI Launched two new premium brands: MaxiPeel & EverYouth that provide advanced unique concept and European ingredients