About Us
Our Story
- Beauty & Beyond is promoting more than 35 hair care & skin care products, including Aloekita hair care brand as the market leader for medicated hair shampoos
- BBI utilizes the most effective personal care active ingredients from international suppliers around the globe to develop highly effective products
Beauty & Beyond International Founded
BBI was legally established at 2010 by Dr Mohamed Metwaly and group of passionate partners with a vision of being one of the most important entities in Egypt in cosmeceutical field
Started Operation
BBI started its on-ground operation in 2011 starting with Aleokita Shampoo as the First Egyptian caffeine shampoo that cause no dryness.
Since then, Aloekita is becoming the market leader in caffeinated shampoos market
Launching New Concepts In The Market
BBI launched Aloekita Double Strength Double Action (DSDA) in 2014 As the first Green Coffee product in Egypt for hair care
In 2015 we created the Ebafix Voludense concept for stranger less damaged hair
Acquisitionin Of Dreams Factory
In 2016, BBI made a huge step by the aquisition of Dreams Factory with impressive production capacity that exceeds 500,000 units/month
Becoming One Of The Top 5
Starting 2017, BBI was ranked one of the top 5 among competitors in the local cosmetic manufactures
BBI started the establishment of Eban Pharmaceutical factory in Beni Swef
Expanding Our Brands
Starting 2021, BBI began to expand the well know Brands as: Aloekita, Agera, Eba_act using the most advanced molecules and techniques used all over the world for providing outstanding quality competing the imported cosmetics
Launching Premium Line
BBI Launched two new premium brands: MaxiPeel & EverYouth that provide advanced unique concept and European ingredients
